Ennismore makes its debut in Greece: LUURA opens its first hotel in Paros

LUURA has opened its first hotel on the Greek island of Paros. Part of Ennismore’s Morgans Originals collection, LUURA Paros Cliff welcomed its first guests on 1 August, marking the launch of the new hospitality brand and Ennismore’s arrival in Greece.

Located at Agia Eirini on the western side of Paros, the adults-only, all-suite property has been conceived as a luxury Mediterranean retreat overlooking the Aegean Sea and the neighbouring island of Antiparos.

LUURA Paros Cliff features 40 suites, all conceived around relaxed island living with soothing tones, curated artworks and understated interiors. Each suite has its own terrace, while 19 feature private pools.

Architecture by Elastic Architects draws on traditional Cycladic forms, with whitewashed buildings arranged across the landscape in a village-like setting, while interiors are by Lambs and Lions studio. Art also plays a central role throughout the property, with a collection bringing together international, Greek and regional artists.

The culinary offering is led by Mimi Kakushi, the acclaimed Japanese restaurant and bar recognised by World’s 50 Best, Michelin and Gault&Millau. Inspired by the cultural energy of 1920s Osaka, its menu brings together traditional Japanese flavours and Western influences.

Lenea offers a contrasting Mediterranean experience centred around seasonal ingredients, while LUURA Pool transitions from leisurely days by the water to cocktails at sunset and into the evening.

Wellness takes inspiration from the natural rhythm of Paros and combines movement, recovery and personalised treatments. Facilities include a dedicated wellbeing studio, sauna and cold plunge, complemented by massages, facials and body therapies using essential oil blends created from native Greek botanicals.

LUURA is part of Morgans Originals, Ennismore’s collection of independent hotels defined by individual design, cultural character and a distinct sense of place. Founded by Vivium, the family office of entrepreneur and art patron Elie Khoury, the brand has been developed through a long-term partnership with Ennismore.

The Paros opening is the first step in LUURA’s expansion. LUURA Sand, a second property on Paros at Tserdakia, New Golden Beach, is planned for 2028, while a further LUURA hotel is set to follow in Athens