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Almanac Hotels join Global Hotel Alliance and become part of GHA Discovery loyalty programme

Elias Berthold by Elias Berthold
May 17, 2026
in News
It has now been officially confirmed that Almanac Hotels has joined Global Hotel Alliance and become part of its GHA Discovery loyalty programme.
Founded by the Haselbacher Family, Almanac Hotels currently includes four luxury boutique hotels: Almanac Palais Vienna, Almanac X Alcron Prague, Almanac Barcelona and Almanac Esplanade Zagreb.
Through GHA Discovery, Almanac now gains access to a global loyalty platform with more than 35 million members. Global Hotel Alliance today brings together over 50 hotel brands with more than 1000 hotels across 100 countries.
The alliance also includes other prominent brands such as Anantara Hotels & Resorts, Capella Hotels and Resorts, Corinthia Hotels, Kempinski Hotels, Lungarno Collection, Patina Hotels & Resorts, TemptingPlaces and Viceroy Hotels & Resorts.
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Elias Berthold

Elias Berthold

Elias Berthold is the CEO of Hospritality (hospritality.com) and the founder of HotelEditorial, with more than 20 years of experience as a global PR consultant advising international brands. A lifelong traveller, Elias has spent decades living in and experiencing some of the world’s most exceptional hotels. This perspective gives him a dual lens: the strategic insight of a seasoned consultant and the discerning eye of a guest who understands that today’s hotels are more than just places to stay. Through HotelEditorial, Elias curates the stories that matter most, highlighting the people, places, and projects shaping the future of global hospitality, from groundbreaking new openings to visionary developments in the making.

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