PURO Hotels joins Global Hotel Alliance

Global Hotel Alliance is expanding its portfolio with the addition of Polish hospitality brand PURO Hotels.

As part of the expansion, PURO is set to become part of GHA DISCOVERY, the loyalty programme of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, during the third quarter of 2026.

Its current portfolio comprises eight design-led hotels across Poland, with properties in Warsaw, Kraków, Gdańsk, Wrocław, Poznań and Łódź, combining contemporary design, art and gastronomy with a strong connection to their respective neighbourhoods.

PURO is now preparing for its first international expansion. PURO Budapest is scheduled to open in 2026 as the first hotel outside Poland, with PURO Prague set to follow in 2027.

The alliance also includes prominent hospitality brands such as Anantara Hotels & Resorts, Capella Hotels and Resorts, Corinthia Hotels, Kempinski Hotels, Lungarno Collection, Patina Hotels & Resorts, TemptingPlaces and Viceroy Hotels & Resorts.