New hotels joining Accor’s Emblems Collection

Accor’s new luxury brand, Emblems Collection, launched in November 2025 with its debut and flagship property, Lucknam Park Hotel & Spa, a retreat in the Wiltshire countryside in the British Cotswolds. It will be joined in July by Rimrock Banff in Canada, expanding the collection’s footprint this year.

Further additions are already in the pipeline. Palazzo Sozzini Malavolti Siena, Masseria Furnirussi in Apulia, Relais San Clemente in the Umbrian countryside, Italy, and Elatos Resort in Eptalofos, Greece, are all set to open and join the Emblems Collection this year. Looking ahead to 2027, Hotel Bellevue Cortina d’Ampezzo in the Italian Dolomites is also confirmed.

Guided by the philosophy “It’s the soul that makes Emblems”, the brand places character and cultural depth at the centre of each property.

Among its distinctive concepts is the signature Travel Cake, created in collaboration with acclaimed Korean chef Yun Eunyoung. The collection also introduces Emblems Editions, a curated literary series inspired by each destination, and the “Master of the House” – a dedicated host embodying the brand’s personalised and intuitive approach to service.

With new openings ahead, Emblems Collection is quietly building a portfolio defined by character, culture and a strong sense of place.