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Kicking off: Lionel Messi’s Hotels join The Meliá Collection

Elias Berthold by Elias Berthold
October 29, 2025
in Transformation
Meliá Hotels International is taking over management of Lionel Messi’s boutique hotel brand, MiM Hotels, beginning 1 November 2025, bringing the six-property collection into The Meliá Collection, the group’s upscale soft brand.

Launched in 2017, MiM Hotels has been operated since inception by Spain’s Majestic Hotel Group.

Messi’s MiM portfolio includes properties in Sitges, Sotogrande, Mallorca, Ibiza, and Baqueira Beret in Spain, as well as one in Andorra.

Each MiM hotel features contemporary design by renowned interior designers such as Luis Bustamante and Lázaro Rosa-Violán.

Wellness is central to the guest experience, with personalized treatments and thoughtfully designed relaxation areas. Culinary offerings also play a key role, with restaurants in three of the hotels overseen by Michelin-starred Catalan chef Nandu Jubany.
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Elias Berthold

Elias Berthold

Elias Berthold is the CEO of Hospritality (hospritality.com) and the founder of HotelEditorial, with more than 20 years of experience as a global PR consultant advising international brands. A lifelong traveller, Elias has spent decades living in and experiencing some of the world’s most exceptional hotels. This perspective gives him a dual lens: the strategic insight of a seasoned consultant and the discerning eye of a guest who understands that today’s hotels are more than just places to stay. Through HotelEditorial, Elias curates the stories that matter most, highlighting the people, places, and projects shaping the future of global hospitality, from groundbreaking new openings to visionary developments in the making.

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