Sir Richard Branson’s Virgin Limited Edition announces second luxury hotel in Morocco

Virgin Limited Edition expands its presence with a second property in Morocco.

Located just outside Marrakech, the new retreat will feature 37 suites set across a 10-hectare organic farm, with a phased opening scheduled from Q1 2027.

Developed in partnership with Sazanes Immobilier, the property is nestled among citrus orchards, olive groves and vegetable gardens, with a strong focus on farm-to-table dining. Culinary offerings will include three restaurants, a Chef’s Table and a speakeasy bar, all supplied with home-grown seasonal produce.

Wellness and leisure facilities will include a traditional Moroccan hammam, a 40-metre signature swimming pool, as well as tennis, padel and horse riding. A curated programme of immersive and cultural experiences will further define the guest offering, in line with the brand’s positioning.

Bookings for the property are expected to open in September 2026.