The next chapter for La Réserve: Florence

Elias Berthold

Elias Berthold is the CEO of Hospritality (hospritality.com) and the founder of HotelEditorial, with more than 20 years of experience as a global PR consultant advising international brands. A lifelong traveller, Elias has spent decades living in and experiencing some of the world’s most exceptional hotels. This perspective gives him a dual lens: the strategic insight of a seasoned consultant and the discerning eye of a guest who understands that today’s hotels are more than just places to stay. Through HotelEditorial, Elias curates the stories that matter most, highlighting the people, places, and projects shaping the future of global hospitality, from groundbreaking new openings to visionary developments in the making.