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Home Future Openings

Cambridge House by Auberge coming soon to London

Elias Berthold by Elias Berthold
May 7, 2026
in Future Openings
Another luxury hotel opening to look forward to this year in London is Cambridge House by Auberge.
Located within an 18th-century Georgian mansion and Grade I-listed Palladian-style townhouse at 94 Piccadilly, the 102-room hotel is expected to become one of London’s most anticipated luxury openings. Once home to the historic Naval and Military Club, the property has welcomed tastemakers, royalty and political figures throughout its storied history, with Auberge now carefully restoring the landmark while introducing private retreats, vibrant social spaces, destination dining concepts and an Auberge Spa.
The opening also marks a major step in Auberge’s international expansion pipeline, with future projects including The Knox Hotel & Residences in Dallas (2026), Shell Bay Club and Resort in Florida (2027), Shore Club Miami Beach (2027), The Birdsall in Houston (2027), Moncayo in Puerto Rico (2029) and The Stockman in Steamboat Springs, Colorado (2030).
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Elias Berthold

Elias Berthold

Elias Berthold is the CEO of Hospritality (hospritality.com) and the founder of HotelEditorial, with more than 20 years of experience as a global PR consultant advising international brands. A lifelong traveller, Elias has spent decades living in and experiencing some of the world’s most exceptional hotels. This perspective gives him a dual lens: the strategic insight of a seasoned consultant and the discerning eye of a guest who understands that today’s hotels are more than just places to stay. Through HotelEditorial, Elias curates the stories that matter most, highlighting the people, places, and projects shaping the future of global hospitality, from groundbreaking new openings to visionary developments in the making.

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