New brand: Noted Collection by IHG

IHG Hotels & Resorts has unveiled a new premium hotel collection brand, Noted Collection™.

Primarily aimed at established upscale and upper-upscale hotels, Noted Collection is designed to strengthen the performance of high-quality, character-driven properties while broadening the choice of distinctive destinations for guests worldwide. IHG anticipates growing the brand to more than 150 Noted Collection hotels globally over the next decade.

From reimagined heritage icons to seaside escapes, countryside manors to modern city stand-outs, the collection is positioned to bring together independent properties under the strength of IHG’s global platform while preserving their individual identity.

The launch reflects continued momentum in the collection-brand segment across global markets.